About Us

We are a smart, analytical, and inventive team that brings a unique mix of creativity, drive, and business acumen to a diverse set of clients. We have experience that cuts across nearly every industry from finance, marketing, healthcare, IT, politics, non-profit, government affairs, and more.

Our Leadership Team

Cicely Peace

President & CEO

Cicely Peace is a leader with over 20 years of experience in the consumer products industry, using data to drive strategic decisions and corporate initiatives. She is passionate about helping our clients develop effective, data-driven customer acquisition strategies to fuel their growth.

Khai Edouard

Partner, Analytics Consultant

Khai Edouard has led corporate strategy and data analytics groups at top Fortune 500 companies, such as UBS Financial Services, AT&T, and PulteGroup. He was presented with the “Top 50 Tech Leaders” award for his significant contributions to the technology sector at the InterCon Conference in 2019.

Suprit Patel

Strategic Partner

As a Strategic Partner for The Simple VUE, Suprit brings 15 years of experience working with clients across industries to improve operational performance, optimize processes, and gain improvements through strategic use of analytics.

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