Categories
Product Innovation
AI & Automation
Customer Insights
Tech Stack
Revolutionizing Product Development and Global Expansion with GenAI
A global household appliance company sought to modernize its data management and product development workflows. Our team created an AI-powered system that could classify customer feedback, streamline global content adaptation, and automate translation and packaging design—all while ensuring brand consistency and regional compliance.
Challenge
Scattered Customer Feedback: Reviews from Amazon, social media, and internal sources were unstructured and difficult to analyze, slowing product improvement cycles.
Delayed Product Insights: Processing thousands of reviews per SKU manually was inefficient, delaying product enhancements and market response.
Complex Localization Needs: Adapting promotional content for multiple languages, currencies, and regions was time-consuming and inconsistent, requiring manual adjustments.
Packaging Compliance Challenges: Designing and adapting packaging to meet regional regulations and SKU-specific requirements required significant manual effort.
Inefficient Translation Process: Translating large JSON-based user guides into multiple languages posed challenges in accuracy, speed, and quality control.
Solution
AI-powered product intelligence and localization platform that automates customer feedback analysis, content adaptation, packaging design, and multilingual translation, enabling faster product development, global expansion, and market responsiveness.
Developed models using AWS Bedrock (Claude 3 Sonnet and Titan Embeddings) to classify feedback into themes like defects, feature suggestions, and service issues.
Automated analysis to identify detractors impacting product ratings and highlight 5-star delighters. Created a Streamlit-based UI for visualizing sentiment data and actionable insights in real-time.
Used Stability AI’s Stable Diffusion XL 1.0 and Amazon Titan Image Generator to detect and replace text, pricing, and currencies in banners.
Designed a conversational tool for generating packaging based on regional specifications or predefined templates.
Built an automated translation system using AWS Bedrock to handle JSON-formatted technical guides across multiple languages.
Outcome
Delivered insights that reduced development cycles by 25%, enhancing understanding of customer needs.
Cut localization time for promotional materials by 60%, enabling timely global launches.
Reduced manual packaging efforts by 50%, supporting regional compliance efficiently.
Achieved an 80% reduction in manual translation work, accelerating global product rollouts.