Categories
Real Estate
Data Visualization
Data Analytics
Tech Stack
Reducing Time-to-Insight
We transformed PulteGroup’s strategic planning process by developing a real-time analytics platform for their Market Intelligence team. The platform reduced costs by $1.1M annually, empowered 50+ analysts nationwide, and now drives decision-making for $500M in land investments each year.
Goal
Transform strategic planning for PulteGroup’s Market Intelligence team by providing realtime, on-demand analytics to enhance decision-making and operational efficiency.
Problem
The annual strategic planning process took 3–4 months, requiring data compilation from 25+ sources.
The process was inefficient, not easily repeatable, and provided limited value to decisionmakers.
Solution
Developed on-demand access to real-time analytics for all markets.
Created analytic tools to support land acquisition strategies.
Designed pricing analytics tools based on competitor data to optimize community pricing.
Details
Real-Time, On-Demand Insights: Strategic planning shifted from an annual process to a daily decision-making tool.
Automation: Reduced the 3–4 month process to real-time access, significantly increasing efficiency.
Cost Savings: Saved $1.1M annually in personnel expenses.
Scalability: Deployed to 50+ analysts nationwide, influencing $500M in land investments annually.