Case Study
Improving Strategic Decision-Making by Reducing Time-to-Insight
Overview:
The Market Intelligence Group at a national homebuilder, PulteGroup, reached out to The Simple VUE to explore ways to deliver robust strategic analytics capabilities to their analysts and business operators at scale. They knew that there were better ways to empower their organization to use data to make critical business decisions. Before our engagement, their strategic planning process would take 4 analysts about 3-4 months to create static reports that would only be used once.
Challenge:
Our client utilized data from over 25+ sources for their strategic planning process. This data was delivered in a variety of formats and all needed some level of cleansing. They also did not have a centralized data repository. Their goal was to deliver real-time and on-demand market analytics to a team of 50+ analysts and business operators across the US, at scale in a centralized environment.
Solution:
By utilizing the power of Alteryx, we were able to completely automate the data ingesting, cleansing, and storing processes. We were also able to perform and automate advanced and geo-spatial analytics on their data. The results were output to Tableau where we created a suite of data visualizations and analytic tools. This tool was called the "Strategy Toolkit".
Strategy Toolkit:
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On-demand and in-depth analysis of any of their markets
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Analytic tools to help prioritize land acquisition efforts based on consumer targets
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Analytic tools to help operators price communities based on real-time competitor pricing data
Impact:
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Strategic planning was transformed from an annual activity to a critical aspect of their day-to-day decision-making process
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Time-to-insight was dramatically decreased - the old process took 3-4 months to compile the data and create static reports; today, they have on-demand access to a suite of strategic tools built on the most up-to-date data
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Reducing costs: By building an automated and sustainable analytic infrastructure, our client was able to reduce personnel expenses by over $300K annually.
Project Overview
Goals:
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Deliver real-time and on-demand market analytics to a team of 50+ analysts and business operators
Solution:
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Build an analytic infrastructure using Alteryx & Tableau to blend, model, and store all data sources, and visualize results.
Impact:
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Strategic planning was transformed from an annual activity to a critical aspect of their day-to-day decision-making process
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Time-to-insight was dramatically decreased – reduced a 3-4 month process to a real-time application
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Reduced costs: Saved $300K annually due to personnel expenses